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Data Glossar

Wichtige Begriffe einfach erklärt

Willkommen in unserem Data Glossar!

Egal, ob du nach spezifischen Definitionen, klaren Erklärungen oder praxisnahen Beispielen suchst – unser Ziel ist es, dich mit unserem Fachwissen zu unterstützen und dir zu helfen, den vollen Nutzen aus deinen Daten zu ziehen.

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Customer Relationship Management (CRM)
C
Marketing & Customer
Data Culture & Processes
Apache Spark
A
Data Infrastructure
Data Management
Beispieldaten
B
Machine Learning
Data Management
Data Infrastructure
Big Data
B
Data Infrastructure
Data Management
Machine Learning
Data Culture & Processes
Marketing & Customer
Big Data Analytics
B
Data Culture & Processes
Data Management
Business Intelligence (BI)
B
Data Management
Data Infrastructure
Data Culture & Processes
Business Intelligence Tools
B
Data Culture & Processes
Data Management
CRO
C
Marketing & Customer
Chief Data Officer
C
Data Culture & Processes
Chief Information Security Officer
C
Data Culture & Processes
Churn Rate
C
Data Culture & Processes
Marketing & Customer
Click Through Rate (CTR)
C
Marketing & Customer
Cloud Computing
C
Data Infrastructure
Compliance
C
Data Culture & Processes
Data Management
Content Delivery Network (CDN)
C
Data Infrastructure
Data Management
Conversion Tracking
C
Marketing & Customer
Data Infrastructure
Customer Acquisition Cost (CAC)
C
Marketing & Customer
Data Culture & Processes
Customer Centricity
C
Marketing & Customer
Customer Data Platform (CDP)
C
Data Infrastructure
Data Management
Customer Engagement (CE)
C
Marketing & Customer
Data Management
Customer Lifetime Value (CLV)
C
Marketing & Customer
Dashboard
D
Data Culture & Processes
Data Management
Data Analyst
D
Data Culture & Processes
Data Audit
D
Data Culture & Processes
Data Contract
D
Data Management
Data Culture & Processes
Data Culture
D
Data Culture & Processes
Data Driven Marketing
D
Marketing & Customer
Data Engineering
D
Data Management
Data Infrastructure
Data Governance
D
Data Culture & Processes
Data Management
Data Governance Rollen
D
Data Culture & Processes
Data Governance Tools
D
Data Management
Data Culture & Processes
Data Integration
D
Data Management
Data Infrastructure
Data Katalog
D
Data Culture & Processes
Data Management
Data Lake
D
Data Management
Data Lineage
D
Data Infrastructure
Data Management
Data Literacy
D
Data Culture & Processes
Data Management
Data Literacy
D
Data Culture & Processes
Data Management
D
Data Culture & Processes
Data Infrastructure
Data Management
Machine Learning
Marketing & Customer
Data Management Platform
D
Data Infrastructure
Data Management
Data Maturity
M
Data Management
Data Culture & Processes
Data Mesh
D
Data Infrastructure
Data Management
Data Culture & Processes
Data Mining
D
Data Infrastructure
Data Management
Machine Learning
Marketing & Customer
Data Operations
D
Data Culture & Processes
Data Organisation
D
Data Culture & Processes
Data Management
Data Owner
D
Data Culture & Processes
Data Project Management Office
D
Data Management
Data Culture & Processes
Data Science
D
Data Management
Data Infrastructure
Machine Learning
Data Steward
D
Data Culture & Processes
Data Strategy
D
Data Management
Data Warehouse
D
Data Infrastructure
Data Management
Daten Silo
S
Data Culture & Processes
Datenanalyse
D
Data Culture & Processes
Data Infrastructure
Data Management
Marketing & Customer
Datenarchitektur
D
Data Management
Data Infrastructure
Datenbank
D
Data Infrastructure
Data Management
Datenprodukt
D
Data Culture & Processes
Data Management
Datenqualität
D
Data Culture & Processes
Data Management
Datenquellen
D
Data Infrastructure
Data Management
Data Culture & Processes
Datenredundanz
D
Data Culture & Processes
Data Management
Datensicherheit
D
Data Management
Data Culture & Processes
Datenvisualisierung
D
Data Culture & Processes
Data Infrastructure
Data Management
Marketing & Customer
Deep Learning
D
Data Infrastructure
Machine Learning
Double Opt-Out
D
Data Management
Marketing & Customer
E-Mail-Marketing
E
Marketing & Customer
Data Culture & Processes
ELT Extract, Load, Transform
E
Data Management
ETL Extrahieren, Transformieren, Laden
E
Data Management
Enterprise Information Management
E
Data Management
Data Culture & Processes
Erfolgsindikatoren
E
Data Management
Data Culture & Processes
Google Cloud Platform (GCP)
G
Data Infrastructure
Google Looker Studio
L
Data Culture & Processes
Data Management
Data Infrastructure
Hadoop
H
Data Infrastructure
Ideal Customer Profile (ICP)
I
Marketing & Customer
Data Culture & Processes
Informations Sicherheitsstrategie
I
Data Management
Internet of Things (IoT)
I
Data Infrastructure
Data Management
KI Sprachmodelle
K
Data Infrastructure
Kennzahlen
K
Data Culture & Processes
Data Management
Key Performance Indicators (KPIs)
K
Data Culture & Processes
Kundendaten
K
Marketing & Customer
Data Culture & Processes
Kundenloyalität
K
Data Culture & Processes
Marketing & Customer
Kunden­segmen­tierung
K
Data Infrastructure
Data Management
Marketing & Customer
Künstliche Intelligenz (KI)
K
Machine Learning
Data Infrastructure
Data Culture & Processes
Lakehouse
L
Data Infrastructure
Marketing Qualified Lead
M
Marketing & Customer
Maschinelles Lernen (ML)
M
Machine Learning
Data Management
Data Infrastructure
Master Data Management (MDM)
M
Data Management
Metadaten
M
Data Management
Monthly Recurring Revenue (MRR)
M
Marketing & Customer
Natural Language Processing (NLP)
N
Data Management
Data Infrastructure
Platform as a service (PaaS)
P
Data Management
Data Infrastructure
Data Culture & Processes
Podcast Data
P
Data Culture & Processes
Predictive Modelling
P
Machine Learning
Product Information Management
P
Data Infrastructure
Data Management
Product Qualified Lead (PQL)
P
Marketing & Customer
Proof of Concept (PcC)
P
Data Culture & Processes
Data Management
Quantifizierbare Ziele
Q
Data Culture & Processes
Marketing & Customer
Quellsysteme
Q
Data Infrastructure
Return on Investment (ROI)
R
Data Management
Data Culture & Processes
SQL
S
Data Management
Sales Qualified Lead (SQL)
S
Marketing & Customer
Scorecard
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Data Culture & Processes
Self-Service Data Discovery
S
Data Culture & Processes
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