Data glossary
Important terms simply explained
Welcome to our data glossary!
Whether you're looking for specific definitions, clear explanations, or practical examples, our goal is to support you with our expertise and help you get the full benefit from your data.
Glossary filter
Customer relationship management (CRM)
C
Marketing & Customer
Data Culture & Processes
Apache Spark
A
Data Infrastructure
Data Management
Artificial intelligence (AI)
K
Machine learning
Data Infrastructure
Data Culture & Processes
Big data
B
Data Infrastructure
Data Management
Machine learning
Data Culture & Processes
Marketing & Customer
Big data analytics
B
Data Culture & Processes
Data Management
Business Intelligence (BI)
B
Data Management
Data Infrastructure
Data Culture & Processes
Business intelligence tools
B
Data Culture & Processes
Data Management
CRO Conversion rate optimization
C
Marketing & Customer
Chief Data Officer
C
Data Culture & Processes
Chief Information Security Officer
C
Data Culture & Processes
Churn Rate
C
Data Culture & Processes
Marketing & Customer
Click Through Rate (CTR)
C
Marketing & Customer
Cloud computing
C
Data Infrastructure
Compliance
C
Data Culture & Processes
Data Management
Content Delivery Network (CDN)
C
Data Infrastructure
Data Management
Conversion Tracking
C
Marketing & Customer
Data Infrastructure
Customer Acquisition Cost (CAC)
C
Marketing & Customer
Data Culture & Processes
Customer Centricity
C
Marketing & Customer
Customer Data Platform (CDP)
C
Data Infrastructure
Data Management
Customer Engagement (CE)
C
Marketing & Customer
Data Management
Customer Lifetime Value (CLV)
C
Marketing & Customer
Customer data
K
Marketing & Customer
Data Culture & Processes
Customer segmentation
K
Data Infrastructure
Data Management
Marketing & Customer
Dashboard
D
Data Culture & Processes
Data Management
Data Analyst
D
Data Culture & Processes
Data Audit
D
Data Culture & Processes
Data Contract
D
Data Management
Data Culture & Processes
Data Engineering
D
Data Management
Data Infrastructure
Data Governance
D
Data Culture & Processes
Data Management
Data Governance Tools
D
Data Management
Data Culture & Processes
Data Integration
D
Data Management
Data Infrastructure
Data Lake
D
Data Management
Data Lineage
D
Data Infrastructure
Data Management
Data Management
D
Data Culture & Processes
Data Infrastructure
Data Management
Machine learning
Marketing & Customer
Data Management Platform
D
Data Infrastructure
Data Management
Data Maturity
M
Data Management
Data Culture & Processes
Data Mesh
D
Data Infrastructure
Data Management
Data Culture & Processes
Data Operations
D
Data Culture & Processes
Data Organization
D
Data Culture & Processes
Data Management
Data Owner
D
Data Culture & Processes
Data Project Management Office
D
Data Management
Data Culture & Processes
Data Science
D
Data Management
Data Infrastructure
Machine learning
Data Steward
D
Data Culture & Processes
Data Strategy
D
Data Management
Data analysis
D
Data Culture & Processes
Data Infrastructure
Data Management
Marketing & Customer
Data architecture
D
Data Management
Data Infrastructure
Data catalog
D
Data Culture & Processes
Data Management
Data culture
D
Data Culture & Processes
Data governance roles
D
Data Culture & Processes
Data literacy
D
Data Culture & Processes
Data Management
Data mining
D
Data Infrastructure
Data Management
Machine learning
Marketing & Customer
Data product
D
Data Culture & Processes
Data Management
Data quality
D
Data Culture & Processes
Data Management
Data redundancy
D
Data Culture & Processes
Data Management
Data security
D
Data Management
Data Culture & Processes
Data silo
S
Data Culture & Processes
Data sources
D
Data Infrastructure
Data Management
Data Culture & Processes
Data visualization
D
Data Culture & Processes
Data Infrastructure
Data Management
Marketing & Customer
Data warehouse
D
Data Infrastructure
Data Management
Data-driven marketing
D
Marketing & Customer
Database
D
Data Infrastructure
Data Management
Deep learning
D
Data Infrastructure
Machine learning
Double Opt-Out
D
Data Management
Marketing & Customer
ELT Extract, Load, Transform
E
Data Management
Email marketing
E
Marketing & Customer
Data Culture & Processes
Enterprise Information Management
E
Data Management
Data Culture & Processes
Extract, transform, load ETL
E
Data Management
Google Cloud Platform (GCP)
G
Data Infrastructure
Google Looker Studio
L
Data Culture & Processes
Data Management
Data Infrastructure
Hadoop
H
Data Infrastructure
Ideal Customer Profile (ICP)
I
Marketing & Customer
Data Culture & Processes
Information security strategy
I
Data Management
Internet of Things (IoT)
I
Data Infrastructure
Data Management
Key Performance Indicators (KPIs)
K
Data Culture & Processes
Key figures
K
Data Culture & Processes
Data Management
Lakehouse
L
Data Infrastructure
Machine learning (ML)
M
Machine learning
Data Management
Data Infrastructure
Marketing Qualified Lead (MQL)
M
Marketing & Customer
Master Data Management (MDM)
M
Data Management
Metadata
M
Data Management
Monthly Recurring Revenue (MRR)
M
Marketing & Customer
Natural language processing (NLP)
N
Data Management
Data Infrastructure
Platform as a Service (PaaS)
P
Data Management
Data Infrastructure
Data Culture & Processes
Podcast Data
P
Data Culture & Processes
Predictive modelling
P
Machine learning
Product Information Management PIM
P
Data Infrastructure
Data Management
Product Qualified Lead (PQL)
P
Marketing & Customer
Proof of Concept (PcC)
P
Data Culture & Processes
Data Management
Quantifiable goals
Q
Data Culture & Processes
Marketing & Customer
Return on Investment (ROI)
R
Data Management
Data Culture & Processes
SQL
S
Data Management
Sales Qualified Lead (SQL)
S
Marketing & Customer
Sample data
B
Machine learning
Data Management
Data Infrastructure
Scorecard
S
Data Culture & Processes
Self-service data discovery
S
Data Culture & Processes
Semi-structured data
S
Data Infrastructure
Data Management
Sentiment analysis
S
Marketing & Customer
Data Culture & Processes
Software as a Service (SaaS)
S
Data Infrastructure
Data Management
Source systems
Q
Data Infrastructure
Strategic dashboard
S
Data Culture & Processes
Data Management
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