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Glossary
Data Infrastructure

Product Information Management PIM

Product Information Management helps companies to centrally collect, manage and enrich all product-related data.

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What is Product Information Management (PIM)?

The aim of a PIM solution is to bundle all relevant information about a product in one place in order to create a uniform and consistent database.

Possible uses for Product Information Management (PIM)

  • Preparation of product catalogs and online shops
  • Enriching product information for marketing campaigns
  • Provision of product data to dealers and distributors
  • Integration with ERP and CRM systems
  • Improving customer experience

Benefits of PIM solutions

  • Improved data accuracy and consistency: PIM systems help to avoid errors and duplications in product information.
  • Increased efficiency: PIM systems automate many manual tasks associated with managing product information, which can save time and resources.
  • Improved collaboration: PIM systems enable different departments in the company to access the same product information in one place.
  • Faster time to market: PIM systems can help companies bring new products to market faster.
  • Improved customer satisfaction: Accurate and complete product information results in a better customer experience.

Which companies are interested in PIM?

  • Sell a wide variety of products
  • Offer products in multiple languages and regions
  • Publish your product information across multiple channels
  • Want to improve the efficiency and accuracy of their product information management

Some of the most well-known PIM providers

Requirements for the company

  • The size and complexity of the company
  • The type of products that the company sells
  • The channels through which the company wants to publish its product information
  • The company's budget

Disadvantages of PIM

  • Implementation effort and costs: Implementing a PIM system can take a lot of time and money.
  • Data quality: The success of PIM depends heavily on the quality of the product data.
  • Complexity: PIM systems can be complex and require technical expertise.
  • Dependency on provider: Companies depend on their PIM provider.
  • Isolated solution: A PIM system can become an isolated solution.

We would be happy to let us together as part of data strategy, Infrastructure considerations or the Overall data organization Talk about it.

Note: Our team benefited from the support of AI technologies while creating and maintaining this glossary.

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The goal is to bundle all relevant information in one place.

Thomas Borlik

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