Data glossary
Important terms simply explained
Welcome to our data glossary!
Whether you're looking for specific definitions, clear explanations, or practical examples, our goal is to support you with our expertise and help you get the full benefit from your data.
Glossary filter
Proof of Concept (PoC)
P
Data Culture & Processes
Data Management
Quantifiable goals
Q
Data Culture & Processes
Marketing & Customer
Real-time data
E
Data Infrastructure
Return on Advertising Spend (ROAS)
R
Marketing & Customer
Return on Investment (ROI)
R
Data Management
Data Culture & Processes
SQL
S
Data Management
Sales Qualified Lead (SQL)
S
Marketing & Customer
Sample data
B
Machine learning
Data Management
Data Infrastructure
Scorecard
S
Data Culture & Processes
Segmentierung
S
Data Management
Self-service data discovery
S
Data Culture & Processes
Marketing & Customer
Semi-structured data
S
Data Infrastructure
Data Management
Sentiment analysis
S
Marketing & Customer
Data Culture & Processes
Software as a Service (SaaS)
S
Data Infrastructure
Data Management
Source systems
Q
Data Infrastructure
Strategic dashboard
S
Data Culture & Processes
Data Management
Structured data
S
Data Infrastructure
Machine learning
Data Management
Success indicators
E
Data Management
Data Culture & Processes
Tactical dashboard
T
Data Culture & Processes
Marketing & Customer
Data Management
Tracking
T
Marketing & Customer
Data Management
Data Infrastructure
Unstructured data
U
Data Management
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