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Data glossary

Important terms simply explained

Welcome to our data glossary!

Whether you're looking for specific definitions, clear explanations, or practical examples, our goal is to support you with our expertise and help you get the full benefit from your data.

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Structured data
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Data Infrastructure
Machine learning
Data Management
Success indicators
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Data Management
Data Culture & Processes
Tactical dashboard
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Data Culture & Processes
Marketing & Customer
Data Management
Tracking
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Marketing & Customer
Data Management
Data Infrastructure
Unstructured data
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Data Management
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