Cookie Settings

By clicking "Agree," you consent to the storage of cookies on your device to enhance site navigation, analyze site usage, and support our marketing efforts. For more information, please refer to our Privacy Policy.

Reject
Agree
Glossary
Data Management

Segmentierung

Discover how segmentation turns your business data into valuable insights. We show you how to intelligently structure complex data volumes and generate strategic benefits for your business.

Meaning in detailContact us now

Strategic use of data for companies

Segmentation is more than just an analysis method — it is the key to intelligent use of data in modern companies. With this strategic approach, you break down complex data volumes into homogeneous, meaningful groups and gain valuable insights for your business decisions.

What is segmentation?

Segmentation allows you to systematically structure large amounts of data. This involves combining units with similar characteristics, behaviours or characteristics. This creates the basis for more precise analyses and more targeted marketing strategies.

Overview of segmentation approaches

You can use various segmentation methods:

  • Demographic segmentation by age, gender, and income
  • Geographical analysis of regional differences
  • Behavioral grouping by buying behavior
  • Psychographic division by lifestyle and values

Technological implementation

Modern segmentation projects rely on advanced technologies:

Mastering challenges successfully

When segmenting, pay particular attention to:

  • Highest data quality
  • Strict compliance with data protection
  • Avoiding over-segmentation
  • Continuous optimization of your analysis methods

The Data Institute: Your expert for segmentation

We'll help you with:

  • Development of tailored segmentation strategies
  • Selection of suitable analysis tools
  • Implementation of complex segmentation projects
  • Train your team

More interesting articles

Deepen your knowledge in our specialist articles:

Your next steps

Discover the potential of your company data! contact us for a free strategy consultation and find out how segmentation can move your business forward.

Abstrakte Form eines Pfades

Contact now
Abstrakte Form eines Pfades

Do you have questions around
Segmentierung
?

Let´s TalkContactFollow us on LinkedIn

Relevant Case Studies

Here you can find related examples of our work

Explore all Case Studies
babymarkt is data-driven
eCommerce
5
Minutes reading time

From data audit to individual architecture sketch

eCommerce thrives on data — baby market wanted to make even better use of it.
Data Audit and Data Design
Medien
4
Minutes reading time

Data Audit and Data Design

Formulation of specific and directly implementable recommendations for action
Couple reading a newspaper
Medien
5
Minutes reading time

MediaPrint reinvents itself in terms of data technology

The publisher wanted a clear structure and the development of a data culture.
A modern data stack for in-depth customer analysis
eCommerce
6
Minutes reading time

Modern data stack to leverage the potential of data

Modern Data Stack is used for data integration to analyze customer behavior and product data

Which services fit to
Segmentierung
?

<svg xmlns="http://www.w3.org/2000/svg" width=" 100%" height=" 100%" viewBox="0 0 32 32"><circle cx="10" cy="28" r="2" fill="currentColor"/><circle cx="24" cy="28" r="2" fill="currentColor"/><path fill="currentColor" d="M28 7H5.82L5 2.8A1 1 0 0 0 4 2H0v2h3.18L7 23.2a1 1 0 0 0 1 .8h18v-2H8.82L8 18h18a1 1 0 0 0 1-.78l2-9A1 1 0 0 0 28 7m-2.8 9H7.62l-1.4-7h20.53Z"/></svg>

Data Activation

Data is essential to grow over the long term and remain competitive.

<svg xmlns="http://www.w3.org/2000/svg" width=" 100%" height=" 100%" viewBox="0 0 32 32"><path fill="currentColor" d="M15 20h2v4h-2zm5-2h2v6h-2zm-10-4h2v10h-2z"/><path fill="currentColor" d="M25 5h-3V4a2 2 0 0 0-2-2h-8a2 2 0 0 0-2 2v1H7a2 2 0 0 0-2 2v21a2 2 0 0 0 2 2h18a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2M12 4h8v4h-8Zm13 24H7V7h3v3h12V7h3Z"/></svg>

Reporting & Business Intelligence

Not just beautiful dashboards, but information at a glance.

<svg width=" 100%" height=" 100%" viewBox="0 0 62 62" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_5879_3245)"> <path d="M54.25 3.875H31C29.9726 3.87603 28.9876 4.28461 28.2611 5.01109C27.5346 5.73758 27.126 6.7226 27.125 7.75V27.125H7.75C6.7226 27.126 5.73758 27.5346 5.01109 28.2611C4.28461 28.9876 3.87603 29.9726 3.875 31V58.125H58.125V7.75C58.124 6.7226 57.7154 5.73758 56.9889 5.01109C56.2624 4.28461 55.2774 3.87603 54.25 3.875ZM17.4375 54.25V40.6875H25.1875V54.25H17.4375ZM54.25 54.25H29.0625V38.75C29.0625 38.2361 28.8584 37.7433 28.495 37.38C28.1317 37.0166 27.6389 36.8125 27.125 36.8125H15.5C14.9861 36.8125 14.4933 37.0166 14.13 37.38C13.7666 37.7433 13.5625 38.2361 13.5625 38.75V54.25H7.75V31H31V7.75H54.25V54.25Z" fill="currentColor"/> <path d="M34.875 15.5H38.75V19.375H34.875V15.5ZM46.5 15.5H50.375V19.375H46.5V15.5ZM34.875 27.125H38.75V31H34.875V27.125ZM46.5 27.125H50.375V31H46.5V27.125ZM34.875 38.75H38.75V42.625H34.875V38.75ZM46.5 38.75H50.375V42.625H46.5V38.75Z" fill="currentColor"/> </g> <defs> <clipPath id="clip0_5879_3245"> <rect width="62" height="62" fill="currentColor"/> </clipPath> </defs> </svg>

Infrastructure Setup

The right tools in the right place. Update the existing infrastructure or renew most of it.

<svg width=" 100%" height=" 100%" viewBox="0 0 62 62" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_5879_3513)"> <path d="M19.376 60.0625H11.626C10.5992 60.0594 9.61537 59.6502 8.88933 58.9242C8.16329 58.1981 7.75404 57.2143 7.75098 56.1875V42.625C6.72421 42.6219 5.74037 42.2127 5.01433 41.4867C4.28829 40.7606 3.87904 39.7768 3.87598 38.75V27.125C3.86178 26.3578 4.00243 25.5956 4.2895 24.884C4.57658 24.1723 5.0042 23.5259 5.5468 22.9833C6.08939 22.4407 6.73582 22.0131 7.44744 21.726C8.15906 21.439 8.92126 21.2983 9.68848 21.3125H21.3135C22.0807 21.2983 22.8429 21.439 23.5545 21.726C24.2661 22.0131 24.9126 22.4407 25.4552 22.9833C25.9977 23.5259 26.4254 24.1723 26.7124 24.884C26.9995 25.5956 27.1402 26.3578 27.126 27.125V38.75C27.1229 39.7768 26.7137 40.7606 25.9876 41.4867C25.2616 42.2127 24.2777 42.6219 23.251 42.625V56.1875C23.2479 57.2143 22.8387 58.1981 22.1126 58.9242C21.3866 59.6502 20.4027 60.0594 19.376 60.0625ZM9.68848 25.1875C9.42999 25.172 9.17114 25.2114 8.92903 25.3033C8.68692 25.3952 8.46706 25.5374 8.28395 25.7205C8.10084 25.9036 7.95865 26.1235 7.86678 26.3656C7.77491 26.6077 7.73544 26.8665 7.75098 27.125V38.75H11.626V56.1875H19.376V38.75H23.251V27.125C23.2665 26.8665 23.227 26.6077 23.1352 26.3656C23.0433 26.1235 22.9011 25.9036 22.718 25.7205C22.5349 25.5374 22.315 25.3952 22.0729 25.3033C21.8308 25.2114 21.572 25.172 21.3135 25.1875H9.68848ZM15.501 19.375C13.9682 19.375 12.4698 18.9205 11.1953 18.0689C9.92083 17.2173 8.92749 16.0069 8.34091 14.5908C7.75433 13.1747 7.60086 11.6164 7.89989 10.1131C8.19893 8.6097 8.93704 7.22878 10.0209 6.14493C11.1048 5.06107 12.4857 4.32295 13.989 4.02392C15.4924 3.72488 17.0506 3.87836 18.4668 4.46494C19.8829 5.05152 21.0933 6.04485 21.9449 7.31933C22.7964 8.59381 23.251 10.0922 23.251 11.625C23.2484 13.6796 22.4311 15.6494 20.9782 17.1022C19.5254 18.5551 17.5556 19.3724 15.501 19.375ZM15.501 7.75C14.7346 7.75 13.9854 7.97727 13.3481 8.40306C12.7109 8.82885 12.2142 9.43404 11.9209 10.1421C11.6277 10.8502 11.5509 11.6293 11.7004 12.381C11.85 13.1327 12.219 13.8231 12.7609 14.365C13.3029 14.907 13.9933 15.276 14.745 15.4255C15.4967 15.5751 16.2758 15.4983 16.9839 15.205C17.6919 14.9117 18.2971 14.4151 18.7229 13.7778C19.1487 13.1406 19.376 12.3914 19.376 11.625C19.375 10.5976 18.9664 9.61258 18.2399 8.8861C17.5134 8.15962 16.5284 7.75103 15.501 7.75ZM55.7351 8.246C54.278 6.76535 52.3111 5.89611 50.2353 5.81546C48.1595 5.73482 46.131 6.44885 44.5635 7.812C42.9959 6.44885 40.9675 5.73482 38.8917 5.81546C36.8159 5.89611 34.8489 6.76535 33.3918 8.246C31.8601 9.81001 31.0022 11.912 31.0022 14.1011C31.0022 16.2903 31.8601 18.3922 33.3918 19.9563L44.5596 31.2713L44.5635 31.2674L44.5673 31.2693L55.7351 19.9563C57.2668 18.3922 58.1247 16.2903 58.1247 14.1011C58.1247 11.912 57.2668 9.81001 55.7351 8.246ZM52.9761 17.2341L44.5673 25.7533L44.5635 25.7494L44.5596 25.7533L36.1509 17.2341C35.3299 16.3979 34.8699 15.2729 34.8699 14.1011C34.8699 12.9293 35.3299 11.8043 36.1509 10.9682C36.9696 10.1724 38.0664 9.72714 39.2082 9.72714C40.35 9.72714 41.4468 10.1724 42.2656 10.9682L44.5538 13.3068L44.5635 13.2971L44.5732 13.3068L46.8594 10.9682C47.6783 10.1718 48.7755 9.7262 49.9178 9.7262C51.06 9.7262 52.1572 10.1718 52.9761 10.9682C53.7971 11.8043 54.257 12.9293 54.257 14.1011C54.257 15.2729 53.7971 16.3979 52.9761 17.2341Z" fill="currentColor"/> </g> <defs> <clipPath id="clip0_5879_3513"> <rect width="62" height="62" fill="currentColor"/> </clipPath> </defs> </svg>

Customer Centricity

The focus is always on customers and their wishes how to measure it and translate insights into action.

Follow us on LinkedIn

Stay up to date on the exciting world of data and our team on LinkedIn.

Follow on LinkedIn
Abstrakter Pfad des Data Institutes