Data audit and data design

Challenge

• Die declining relevance of the print market Must with digital offerings be balanced
• Content must be stronger tailored to the customer Become in order to a high binding to achieve this despite technical challenges such as “Death of the Cookie”
• Data is available in large quantities — the relevant data must be derived from them Information is obtained and made available

Situation

• The customer is a medium-sized Media company with a long tradition and with almost 700 employees in the Strongly rooted region
• The annual turnover amounts to approx. 100 million EUR in the areas of daily newspapers, magazines, services and more
• One diversifying their achievements in the direction of services, digital offerings, reach portals, etc. have already been actively promoted

Solution

• The current data landscape does not make it possible to achieve a customer-centric increase in sales, so a modernizing the infrastructure with suitable tool selection It was decided
• A lack of experts for data analytics and cloud topics and the scattered arrangement of data controllers should be Introduction of a central organizational structure as well as the structure of the RTD will be resolved
• The lack of trust in data and the incomplete provision of data should be addressed by transparent processes for collaboration and by means of Communicating data relevance Be met

Added value

• Detailed identification of weak points in the three aspects of culture, organization and architecture
• Formulation of specific and directly implementable recommendations for action ‍

More information will follow soon...