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Case Study

A modern data stack for in-depth customer analysis

Customer behavior can be analyzed precisely thanks to the Modern Data Stack

customer data

Product data

data integration

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Firma

babymarkt.de GmbH

Firmensitz

Bochum, Germany

Branche

eCommerce

Unternehmen

Online shop with baby and children's equipment, toys, fashion, nutrition and care products. The company also has an app with a pregnancy companion and a large social media presence.

Challenge

Recommendations for action were identified in a previous project phase and the roadmap for modernizing the infrastructure is known
The know-how and free capacity to implement the steps to introduce a modern data stack are missing

Situation

Our customer owns large market shares in Europe in its segment
The store is transactional driven and end customers are very price-sensitive
The market is in a phase of consolidation
The high value of data is established in the company and a variety of initiatives are in the planning/idea phase
The customer has already gone through the data audit and design phase

Solution

Implementation of various use cases with the aim of analyzing customer behavior in the shop and evaluating product data relating to inventory and sales
Introduction of a modern data stack by connecting various data sources in order to be able to combine the currently distributed data and evaluate it in a more targeted manner
Provision of data for reports, dashboards and further analyses

Added value

Increasing customer loyalty through detailed analysis of buying behavior
Activate data for comprehensive analyses
For the first time a 360° insight into customer behavior

More information will follow here soon.

A glimpse into the data future of babymarkt

The next step is to further refine the analysis of the information and improve it by enriching further sources and information.

Verantwortlich für das Projekt

Roxane Stelzel and Mike Kamysz are the right contacts for this project.

Der Referenzkontakt kann auf Wunsch vermittelt werden.

Mike Kamysz, Managing Partner

Mike Kamysz

Managing Partner

Roxane Stelzel - Data Institute

Roxane Stelzel

Senior Data Consultant

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