From data audit to individual architecture sketch
Situation
- babymarkt.de is one of the leading online retailers for children's and baby products in Europe
- The business is strongly transaction-driven and end customers are sometimes very price-sensitive
- The high importance of data is already established in the company and a large number of initiatives are in the planning/idea phase
Complication
- babymarkt.de wants to shift the focus to a more customer-centric business model and increase its own brand effectiveness
- The realization of these goals is to be supported with the help of data
- The orientation in the implementation of data topics is made difficult by a lack of personnel and know-how
Solution
- Implementation of two one-day workshops with selected stakeholders to determine the current situation, classify the objectives and develop specific use cases
- Identification of short and medium-term recommendations for action as well as focal points through targeted in-depth discussions
- Development of a blueprint for a cloud-based data landscape to implement the selected use cases
Added value
- Clarity about the current status quo in terms of data
- Concrete focus topics as well as designed and prioritized use cases
- Architectural target image for a scalable data platform
Structured approach and teamwork enable successful transformation
When babymarkt.de approached us, it quickly became clear that the company had enormous potential in the area of data. As one of the leading online retailers for children's and baby products in Europe, the company is confronted with a price-sensitive clientele in a highly transactional business segment. In this dynamic environment, the company has already recognized how important data is for business success, and numerous initiatives for using this data are in the planning or idea phase.
babymarkt.de's business focus should be shifted to a more customer-centric business model in this area of tension and its own brand effectiveness should be increased. This goal was to be supported with the help of data. However, it also became clear that the lack of personnel and not always sufficient expertise makes it difficult to implement data topics.
In order to meet these challenges, we held two one-day workshops together with our colleagues from babymarkt.de to determine the current status and a possible target picture of data usage in the company. We were then able to put these findings directly in relation to each other and prioritize and develop corresponding use cases that contribute to the realization of the company's goals. Thanks to our extensive experience in e-commerce and targeted in-depth discussions, we were also able to develop further recommendations for action and a technical target architecture for a cloud-based data infrastructure.
With this structured approach and the results obtained, we quickly enabled babymarkt.de to assess the current status quo of data maturity. With clear recommendations for action and an architectural target image, we were also able to sharpen the focus of our motivated colleagues in the data environment at babymarkt.de and define the next steps. Our recommended use case-based approach to implementing the recommendations and the data infrastructure also ensures the continuous generation of added value. In this way, we were able to enable babymarkt.de to work specifically on improving its own data-driven processes despite initial challenges and set the course for a successful transformation.
A glimpse into the data future of babymarkt
Babymarkt's next steps are to implement an MVPs and thus a modern and scalable data infrastructure based on AWS and Snowflake. Adverity is used for data integration.
This means that all data will soon be in one place and there will be an expandable star scheme. Real-time tracking and machine learning are also in sight.
Questions about the project?
Roxane Stelzel and Mike Kamysz are the right contacts for this project.
The contact to our client can be organized on request.
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