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Glossary
Data Culture & Processes

Tactical dashboard

A tactical dashboard is a visual tool that is used to track and manage a company's short and medium term goals.

Meaning in detailContact us now

In contrast to the strategic dashboard, which focuses on the long-term corporate strategy, a tactical dashboard provides more detailed insights into ongoing processes and activities. It enables targeted management and optimization of daily work.

What is the purpose of a tactical dashboard?

  • Process optimization: Tactical dashboards help to uncover inefficiencies in business processes and optimize processes.
  • Resource allocation: By visualizing resource consumption and availability, companies can use their resources more effectively.
  • Problem identification: Deviations from the planned goals are identified at an early stage so that corrective measures can be initiated quickly.
  • Employee motivation: By transparently presenting progress and results, employees can be motivated and involved.

What are key features of a tactical dashboard?

  • More detailed KPIs: Compared to strategic dashboards, tactical dashboards often use more specific KPIs that relate to individual departments or projects.
  • Temporal granularity: Tactical dashboards often offer higher temporal resolution, such as hourly or daily data, to identify short-term trends.
  • Drill-down features: Users can dig deeper into the data to analyze the causes of discrepancies.
  • Automation: Many tactical dashboards are automated and regularly updated to ensure that data is always up to date.

Typical areas of application Tactical dashboards

  • Production: Production line monitoring, quality control and inventory management.
  • Sales: Analysis of sales figures, customer behavior and sales channels.
  • Marketing: Measuring the effectiveness of marketing campaigns and customer acquisition.
  • Customer service: Monitoring customer inquiries, response times, and customer satisfaction.

Additional keywords:

Note: Our team benefited from the support of AI technologies while creating and maintaining this glossary.

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Passende Case Studies

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MediaPrint reinvents itself in terms of data technology

The publisher wanted a clear structure and the development of a data culture.
Babymarkt is data-driven
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From data audit to individual architecture sketch

eCommerce thrives on data — babymarkt wanted to make even better use of it.

Which services fit to
Tactical dashboard
?

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Data Organization

So that the handling and responsibility of data is structured and everyone knows its responsibilities.

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Data Strategy

When what happens how and why — that explains the data strategy.

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Customer Centricity

The focus is always on customers and their wishes how to measure it and translate insights into action.

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Reporting & Business Intelligence

Not just beautiful dashboards, but information at a glance.

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