Conversion Tracking

By combining data and advice, companies can gain valuable insights that lead to more conversions, increased revenue, and sustainable growth. These actions could include purchases, newsletter registrations, white paper downloads, or other goals defined by the company.

Conversion tracking gives companies valuable insights about:

• How effective their marketing measures and channels are
• How visitors interact with your website

These insights help companies optimize their marketing activities and increase the efficiency of their online presence.

Data sources for successful conversion tracking

In order to obtain meaningful data, various sources should be used:

• Web analytics data: Tools such as Google Analytics or Matomo collect data on website traffic, user behavior, and conversions.
• Marketing campaign data: Data from marketing campaigns, such as click rates, cost per click, and conversion rates, helps to assess the performance of individual campaigns.
• CRM data: Customer data from the customer relationship management system (CRM) can be linked to conversion data to obtain a more comprehensive picture of customer activity.
• E-commerce data: data from online shops, such as order history, shopping cart contents and Product catalogs, provide valuable information about the buying behavior of customers.

Conversion tracking advice

• Definition of conversion goals: Clear and measurable conversion goals are the basis for successful tracking. Consultants help companies set relevant goals that are in line with business objectives.
• Selection of tracking tools: The variety of tracking tools can pose challenges for companies. Consultants help select the appropriate tools that meet the company's specific needs and budget.
• Implementation of Trackings: The correct implementation of tracking codes is critical to data accuracy. Consultants help companies with technical integration and troubleshooting.
• Data analysis and reporting: The data obtained must be interpreted and presented in meaningful reports. Consultants help companies analyze data, identify trends and derive recommendations for action.
• Optimizing marketing campaigns: Based on tracking results, marketing campaigns can be optimized to increase conversion rates. Consultants help companies analyze campaign performance and adjust strategies.
• A/B testing: A/B testing makes it possible to systematically review different website versions or marketing materials. Consultants help companies design and conduct A/B tests and interpret the results.

Synonyms for conversion tracking

• Conversion tracking (direct translation)
• Goal tracking (focused on achieving defined goals)
• Action tracking (focused on tracking user actions)
• Measuring success (general term for measuring marketing success)
• Lead tracking (specific for tracking potential customers)
• Transaction tracking (specific for tracking completed purchases)

More information about our services related to Reporting & BI, Data Organization and Machine learning.

Note: Our team benefited from the support of AI technologies while creating and maintaining this glossary.