CRO Conversion rate optimization

Conversion rate optimization (CRO) is an ongoing process that aims to improve the conversion rate of a website or landing page.

Meaning in detail Contact us now

What is a Conversion Rate?

The conversion rate describes the proportion of website visitors who perform a desired action, such as completing a purchase, filling out a form, or signing up for a newsletter. We would be happy to watch the CRO together with you as part of Business intelligence , Marketing and eCommerce or the Customer Centricity More specifically.

Why is CRO important?

CRO can help companies in many ways, including:

Sales increase: By increasing the conversion rate, more products or services can be sold.
Improving customer acquisition: More leads can be generated by optimizing landing pages.
Reducing marketing costs: More efficient marketing lowers costs per conversion.
Improving customer satisfaction: A user-friendly website and relevant content increase customer satisfaction.

How does CRO work?

CRO includes various measures to optimize the conversion rate, such as:

User Research: The behavior and needs of website visitors are analysed to identify potential for improvement.
Content optimization: The content of the website is adapted so that it is more relevant and appealing to the target group.
Design optimization: The website design is designed to improve usability and conversion rate.
A/B testing: Different versions of website elements are tested against each other to find the variant with the best conversion rate.
Search engine optimization (SEO): The website is optimized so that it is easier to find in search engines and attracts more relevant visitors.
Landing page optimization: The landing pages are optimized in such a way that they motivate visitors to take the desired action.

How do you measure the success of CRO?

CRO's success is measured based on the conversion rate. To measure success, it is important to regularly track and analyze the conversion rate.

Additional Key figures:

Cost per conversion (CPC): Cost per conversion
Return on investment (ROI): Return on CRO measures
Number of website visitors: Number of potential customers
Bounce rate: Share of visitors who leave the website immediately
Length of stay: Average time that a visitor spends on the website
Click-through rate (CTR): Share of visitors who click on a link or button

Tips for calculating and optimizing CRO

Define clear goals: What do you want to achieve with CRO?
Identify your target audience: Who are your potential customers?
Analyze your website: Where is there potential for improvement?
Implement concrete measures: What action would you like to take?
Test your measures: Compare different versions of your site.
Measure the success of your measures: Track relevant Key figures.
Optimize your measures: Analyze your results and adjust your strategy.

CRO is an important part of online marketing that can help companies achieve their goals. By continuously optimizing the website, companies can constantly improve their conversion rate and achieve their business goals. We are happy to support you as part of Business intelligence, reporting, Customer Centricity and Data Culture.

Note: Our team benefited from the support of AI technologies while creating and maintaining this glossary.