Marketing & eCommerce
Customers now not only expect the products they have ordered to be delivered within a very short period of time, but also that they are targeted and addressed in line with their behavior and purchases.
This is supported not only by the clean set-up of tracking, but also by a customer data platform, which collects customer data in accordance with GDPR and provides marketing and sales - not only for higher sales, but also the best user experience.
Why is data so important in marketing and eCommerce?
Understanding customers better
Of course, you can talk to customers to find out what their likes and dislikes look like, what they particularly like, and how they want to be addressed. However, it is much more effective and faster to measure customer behavior, react quickly and thus improve the customer journey from the first marketing touchpoint to purchase.
Target group segmentation
Through the targeted use of data in marketing, the target group for brands and eCommerce be effectively segmented and the ideal target group identified. All marketing measures can build on this so that they reach the right consumers in a targeted manner — both in the B2C and in the B2B environment.
Personalizing the customer experience
Let's personalize the shopping experience. There are a number of ways this is possible in eCommerce and marketing, from recommendations in the web shop to a personal contact in your own app to emails based on user behavior. This means that consumers are better off than from an impersonal experience that “everyone” receives — and that ensures understanding and trust.
Predicting trends
Based on data relating to the historical shopping behavior of customers, forecasts of trends in sales can be made. In this way, companies can better plan their inventories, but also use resources and employees, as well as their marketing activities effectively.
This is how we go about establishing data in marketing and eCommerce
From the status quo to establishing data analyses to enabling all employees who work with data — together, we are making eCommerce and marketing even better than they already are.
Status check - the audit
As a first step of cooperation, we prepare a thorough analysis of the current Status Quo in the area of marketing. To do this, we analyze the existing data sources, challenge the existing marketing strategies and find out how data-based they are, examine the eCommerce platforms and look at what and how much customer data has already been collected. In doing so, we also identify the first use cases.
Goal definition and strategy development
In the next step, we define clear goals for using data in marketing and eCommerce with stakeholders. To this end, we work together to find out which challenges have priority right now, whether it is improving customer contact, positioning products or designing prices, but also whether artificial intelligence is already an issue.
Implementing data analytics
Tools that make data analysis and marketing automation possible must be selected to suit the stakeholders who work with the strategies but also to match the rest of the tech stack. To optimize processes, it is often useful to use artificial intelligence, which can already make some processes more efficient. Segmenting customers and personalizing marketing campaigns is also possible with the right tools.
Personalizing the customer experience
Data analyses can be used to obtain structured data that can be used to personalize and optimize the customer experience. To this end, we develop targeted marketing campaigns together with our clients' marketing and data departments, revise the web shop interface and optimize product recommendations.
Enable
We love it when a plan works — and when customers can continue working without us. That is why we are finally enabling employees from the departments so that in the future, even without The Data Institute, they will receive the marketing and eCommerce analyses they need to improve the customer experience and make data-driven decisions.
Marketing and eCommerce in our framework
We always work with the framework organization, culture and architecture.
Because in our opinion, these three areas are the most important factors for successfully anchoring data in the company in the long term.
Marketing and eCommerce are also concerned with these three areas. We not only clarify the question of responsibilities, but also the processes through which data can be used effectively in marketing. We support you with the selection of tools and thus build a clean one in the long term architecture for everyone who works with data in the company
The Data Institute — the strong partner for the use of data
The right message to the right user at the right time — that is the dream in marketing and eCommerce. We are making this dream come true because data can provide exactly the impact that companies want.
What is a data audit anyway?
Using data in marketing and e-commerce means a fundamental transformation of how companies interact with their customers and position their products or services on the market. By collecting and analyzing data, companies can gain deeper insights into consumer behavior, preferences, and trends. This enables a more targeted, personalized and effective customer approach. Data-driven marketing and e-commerce lead to optimized marketing strategies, improved customer experience, efficient pricing and stronger overall market positioning. In a world where competition is constantly increasing, data offers companies the opportunity to stand out through tailored offerings and unique customer experiences.
Who needs our marketing and eCommerce solutions?
The Data Institute's solutions are aimed at companies that want to take their marketing to the next level. Should customers be better understood by the people responsible in the company? Should the sale of products be increased?
Data is the solution.
These not only support organic, but also PPC and influencer marketing, but also help product owners and purchasing. Efficient use of data can not only increase sales, but also reduce costs, whether in marketing attribution, automating processes, or tracking customer behavior in the web shop and on other channels.
Marketing without data? It doesn't exist.
We can be happy that we now have so much data available. Because earlier - when we were not yet able to measure this data - companies had to carry out lengthy 1:1 surveys with customers and interested parties to find out whether marketing measures were working and whether the user experience in the web shop was well received.
Now we can track our customers almost incessantly, interpret their behavior and ensure that they have the best possible experience in our online shop.
But this is also what users now want — they expect to be treated in the same way and at the same time that their wishes for data protection are respected.
Companies are faced with the challenge of finding the ideal solution - we support them in doing so!
What services can be combined withMarketing & eCommerce?
Case studies on the subjectMarketing & eCommerce
You can find suitable examples of our work on this topic in the following case studies:
Knowledge around Marketing & eCommerce
In addition to case studies, we also have various blog articles on the topic:
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