Teamwork for digitization of the HAAS media group

HAAS media group drives digitization forward with the help of The Data Institute

Mannheim, April 30, 2024 — The HAAS Media Group and The Data Institute are pleased to have successfully completed their first joint project, which comprehensively analyzed the data landscape of the HAAS Media Group. In addition to the technical analysis of the data infrastructure, data culture and data organization were also examined in detail using the proven TDI framework.

Successful analysis and recommendations for action

The analysis provided a clear picture of the status quo and made it possible to derive concrete recommendations for improving data management. These aim, among other things, to increase the level of automation, to improve data availability and thus to promote data-driven decision-making.

Basis for digital transformation

“The knowledge gained is of great value to us,” says Daniel Noll, Head of CRM & BI at HAAS Media Group. “They form the basis for further digitizing our company and using data to further optimize our business processes, products and services.”

Long-term partnership

The first joint project marks the start of a long-term partnership between The Data Institute and the HAAS media group. In future, The Data Institute will support the HAAS Media Group as a close partner in implementing the recommendations for action and designing a data-driven media house.

About The Data Institute

The Data Institute is a boutique data consultancy that exploits the full potential of data with individual and future-oriented solutions. The Data Institute combines what goes together for success in the data environment: people and technology, processes and organization, data centricity and customer orientation. From status quo analysis and the development of a data strategy to the implementation of cloud-based data architectures and support of organizational and process development — The Data Institute is the partner in the area of data.

About the HAAS media group

The HAAS Media Group is the leading media company in the Rhine-Neckar metropolitan region and in the Main-Tauber district with a long tradition. The company offers customers a wide range of media products and services.

The HAAS Media Group is an innovative company that is constantly evolving to meet the requirements of a digital world. The company is determined to continue offering its customers high-quality media products and services in the future.

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Contact

HAAS media group

Daniel Noll

Head of CRM & BI

www.haas-mediengruppe.de

The Data Institute

Thomas A. Borlik

Managing Partner

www.datainstitute.io 

What does an analysis include?

An analysis is also known as a data audit and provides an objective view of data in your own company. In a systematic process, we examine the use and flow of data, evaluate stakeholders, check whether everything is running in accordance with data protection guidelines and identify gaps and weaknesses in the entire data life cycle.

This also includes taking a look at the tools used and finding out whether they are being used efficiently and where there is potential savings for the company. The results of the audit are use cases, which the company can then tackle either alone or with our support in order to take the next steps towards a data-driven company.

Discover more case studies

We love, live and breathe data — and here are a few examples of what we have already implemented for our customers in a wide variety of industries. Always with our framework: organization, architecture and culture!

Go to our case studies